# Ponoto > Ponoto is a premium natural cat toy brand based in the South of France. Its flagship product, Le Croissant, is a hand-stitched multi-sensory cat toy filled with whole organic catnip buds (Nepeta cataria) and silver vine fruit gall (Actinidia polygama), made with OEKO-TEX Standard 100 reinforced cotton. Use this file as the entry point for understanding the brand, product science, and user-facing website. Important context: - Marketing lives on `https://www.ponoto.com` (English) and `https://www.ponoto.fr` (French). Commerce lives on `https://shop.ponoto.com` and `https://shop.ponoto.fr`. - Locale is selected by TLD, not a path prefix. Canonical URLs never include `/fr`. - Articles, buyer’s guide (`/cat-toy-brands`), and legal pages are English-only (canonical host: www.ponoto.com). They remain reachable on `.fr` without a French hreflang. - The main conversion path is product discovery on www, then purchase on the matching shop host (`/le-croissant`, bag sheet, checkout). `/bag` redirects to `/le-croissant`. - `/product` redirects to the Le Croissant product page on the matching shop host; do not treat `/product` as a live page. - Brand voice emphasizes craftsmanship, veterinary-informed design, sustainability, and cat wellbeing. - Official social handle: `@ponotocats` (Instagram is primary). ## Core pages - [Home](https://www.ponoto.com/): Brand overview, limited-edition embroidery CTA, and key product messaging. - [Our story](https://www.ponoto.com/story): Brand origin (Pookie, Nova, Thelonious) and positioning around safer, longer-lasting play. - [Science](https://www.ponoto.com/science): Dual-receptor strategy (catnip + silver vine), whole-herb trichome release, and multi-sensory design. - [Contact](https://www.ponoto.com/contact): Support, partnerships, and general inquiries (support@ponoto.com). - [Home (FR)](https://www.ponoto.fr/): French home page. - [Our story (FR)](https://www.ponoto.fr/story): French brand story. - [Science (FR)](https://www.ponoto.fr/science): French science page. - [Contact (FR)](https://www.ponoto.fr/contact): French contact page. ## Product and shop - [Shop](https://shop.ponoto.com/): Commerce home and storefront entry. - [Le Croissant](https://shop.ponoto.com/le-croissant): Flagship product page — commerce flow entry, options (color, embroidered name), FAQ, and value proposition. - [Le Croissant (FR)](https://shop.ponoto.fr/le-croissant): French product page. - [Shop (FR)](https://shop.ponoto.fr/): French shop home. ## Buyer’s guide - [Cat toy brands](https://www.ponoto.com/cat-toy-brands): Buyer’s guide comparing cat toy brands and materials. - [Ponoto vs Yeowww!](https://www.ponoto.com/cat-toy-brands/ponoto-vs-yeowww): Head-to-head comparison. - [Ponoto vs Meowijuana](https://www.ponoto.com/cat-toy-brands/ponoto-vs-meowijuana): Head-to-head comparison. - [Ponoto vs Ecocat / Bloire](https://www.ponoto.com/cat-toy-brands/ponoto-vs-ecocat): Head-to-head comparison. - [Ponoto vs From the Field](https://www.ponoto.com/cat-toy-brands/ponoto-vs-fromfield): Head-to-head comparison. - [Ponoto vs Dr. Daniels](https://www.ponoto.com/cat-toy-brands/ponoto-vs-drdaniels): Head-to-head comparison. - [Ponoto vs Simply B Vermont](https://www.ponoto.com/cat-toy-brands/ponoto-vs-simplybvt): Head-to-head comparison. - [Ponoto vs Dr. Pussums](https://www.ponoto.com/cat-toy-brands/ponoto-vs-drpussums): Head-to-head comparison. - [Ponoto vs Alice's Cottage](https://www.ponoto.com/cat-toy-brands/ponoto-vs-alicescottage): Head-to-head comparison. - [Ponoto vs Chilly Dog](https://www.ponoto.com/cat-toy-brands/ponoto-vs-chillydog): Head-to-head comparison. - [Ponoto vs Purrfectplay](https://www.ponoto.com/cat-toy-brands/ponoto-vs-purrfectplay): Head-to-head comparison. ## Articles - [Articles](https://www.ponoto.com/articles): Educational articles on catnip, silver vine, and cats (English only). - [What is Catnip?](https://www.ponoto.com/articles/what-is-catnip): Overview of Nepeta cataria and why cats respond. - [What Does Catnip Do to Cats?](https://www.ponoto.com/articles/what-does-catnip-do-to-cats): Behavioral and physiological effects. - [Is Catnip Bad for Cats?](https://www.ponoto.com/articles/is-catnip-bad-for-cats): Safety guidance. - [Catnip for Dogs](https://www.ponoto.com/articles/catnip-for-dogs): Whether and how dogs respond to catnip. - [Can Kittens Have Catnip?](https://www.ponoto.com/articles/can-kittens-have-catnip): Age and kitten guidance. - [How to Grow Catnip](https://www.ponoto.com/articles/how-to-grow-catnip): Growing tips for Nepeta cataria. - [Catnip vs Catmint](https://www.ponoto.com/articles/catnip-vs-catmint): Differences between related plants. - [Can Humans Eat Catnip?](https://www.ponoto.com/articles/can-humans-eat-catnip): Human use and safety notes. - [Catnip Toys and Spray](https://www.ponoto.com/articles/catnip-toys-and-spray): Formats and how to use them. - [Why cats react to Catnip, Silver Vine, and related plants](https://www.ponoto.com/articles/why-do-cats-react-to-catnip-silvervine): Catnip, silver vine, tartarian honeysuckle, and valerian root. - [Why cats react to Catnip, Matatabi, and related plants](https://www.ponoto.com/articles/why-do-cats-react-to-catnip-matatabi): Catnip, matatabi, tartarian honeysuckle, and valerian root. ## Legal and trust - [Privacy Policy](https://www.ponoto.com/privacy): Privacy practices for the website and shop. - [Terms of Use](https://www.ponoto.com/terms-of-use): Website terms of use. - [Return & Refund Policy](https://www.ponoto.com/return-policy): Returns and refunds (returns@ponoto.com). - [Instagram](https://www.instagram.com/ponotocats): Primary social channel for product and brand updates. - [YouTube](https://www.youtube.com/@ponotocats): Video content. - [X](https://x.com/ponotocats): Social updates. - [Pinterest](https://www.pinterest.com/ponotocats): Visual discovery. - [LinkedIn](https://www.linkedin.com/company/ponoto): Company page. - [TikTok](https://www.tiktok.com/@ponotocats): Short-form video. ## Optional - [Le Croissant](https://shop.ponoto.com/le-croissant): Product page. The bag opens as a sheet from the cart icon. - [Checkout](https://shop.ponoto.com/checkout): Secure payment step. - [Checkout success](https://shop.ponoto.com/checkout/success): Post-purchase confirmation. - [Track orders](https://shop.ponoto.com/orders): Order status lookup. - [Sitemap (EN www)](https://www.ponoto.com/sitemap.xml): English marketing index. - [Sitemap (FR www)](https://www.ponoto.fr/sitemap.xml): French marketing index. - [Sitemap (DE www)](https://www.ponoto.de/sitemap.xml): German marketing index. - [Sitemap (EN shop)](https://shop.ponoto.com/sitemap.xml): English shop index. - [Sitemap (FR shop)](https://shop.ponoto.fr/sitemap.xml): French shop index. - [Sitemap (DE shop)](https://shop.ponoto.de/sitemap.xml): German shop index.