# Ponoto

> Ponoto is a premium natural cat toy brand based in the South of France. Its flagship product, Le Croissant, is a hand-stitched multi-sensory cat toy filled with whole organic catnip buds (Nepeta cataria) and silver vine fruit gall (Actinidia polygama), made with OEKO-TEX Standard 100 reinforced cotton.

Use this file as the entry point for understanding the brand, product science, and user-facing website.

Important context:
- The site uses two hosts: content lives on `https://www.ponoto.com`, commerce on `https://shop.ponoto.com`.
- The website is localized (English and French). English URLs are unprefixed; French equivalents use `/fr` on localized routes.
- Articles, buyer’s guide (`/cat-toy-brands`), and legal pages are English-only.
- The main conversion path is product discovery on www, then purchase on the shop host (`/le-croissant` → bag → checkout).
- `/product` redirects to the Le Croissant product page on the shop host; do not treat `/product` as a live page.
- Brand voice emphasizes craftsmanship, veterinary-informed design, sustainability, and cat wellbeing.
- Official social handle: `@ponotocats` (Instagram is primary).

## Core pages

- [Home](https://www.ponoto.com/): Brand overview, limited-edition embroidery CTA, and key product messaging.
- [Our story](https://www.ponoto.com/story): Brand origin (Pookie, Nova, Thelonious) and positioning around safer, longer-lasting play.
- [Science](https://www.ponoto.com/science): Dual-receptor strategy (catnip + silver vine), whole-herb trichome release, and multi-sensory design.
- [Testimonials](https://www.ponoto.com/testimonials): Customer feedback and social proof.
- [Contact](https://www.ponoto.com/contact): Support, partnerships, and general inquiries (support@ponoto.com).
- [Home (FR)](https://www.ponoto.com/fr): French home page.
- [Our story (FR)](https://www.ponoto.com/fr/story): French brand story.
- [Science (FR)](https://www.ponoto.com/fr/science): French science page.
- [Testimonials (FR)](https://www.ponoto.com/fr/testimonials): French testimonials.
- [Contact (FR)](https://www.ponoto.com/fr/contact): French contact page.

## Product and shop

- [Shop](https://shop.ponoto.com/): Commerce home and storefront entry.
- [Le Croissant](https://shop.ponoto.com/le-croissant): Flagship product page — commerce flow entry, options (color, embroidered name), FAQ, and value proposition.
- [Le Croissant (FR)](https://shop.ponoto.com/fr/le-croissant): French product page.
- [Shop (FR)](https://shop.ponoto.com/fr): French shop home.

## Buyer’s guide

- [Cat toy brands](https://www.ponoto.com/cat-toy-brands): Buyer’s guide comparing cat toy brands and materials.
- [Ponoto vs Yeowww!](https://www.ponoto.com/cat-toy-brands/ponoto-vs-yeowww): Head-to-head comparison.
- [Ponoto vs Meowijuana](https://www.ponoto.com/cat-toy-brands/ponoto-vs-meowijuana): Head-to-head comparison.
- [Ponoto vs Ecocat / Bloire](https://www.ponoto.com/cat-toy-brands/ponoto-vs-ecocat): Head-to-head comparison.
- [Ponoto vs From the Field](https://www.ponoto.com/cat-toy-brands/ponoto-vs-fromfield): Head-to-head comparison.
- [Ponoto vs Dr. Daniels](https://www.ponoto.com/cat-toy-brands/ponoto-vs-drdaniels): Head-to-head comparison.
- [Ponoto vs Simply B Vermont](https://www.ponoto.com/cat-toy-brands/ponoto-vs-simplybvt): Head-to-head comparison.
- [Ponoto vs Dr. Pussums](https://www.ponoto.com/cat-toy-brands/ponoto-vs-drpussums): Head-to-head comparison.
- [Ponoto vs Alice's Cottage](https://www.ponoto.com/cat-toy-brands/ponoto-vs-alicescottage): Head-to-head comparison.
- [Ponoto vs Chilly Dog](https://www.ponoto.com/cat-toy-brands/ponoto-vs-chillydog): Head-to-head comparison.
- [Ponoto vs Purrfectplay](https://www.ponoto.com/cat-toy-brands/ponoto-vs-purrfectplay): Head-to-head comparison.

## Articles

- [Articles](https://www.ponoto.com/articles): Educational articles on catnip, silver vine, and cats (English only).
- [What is Catnip?](https://www.ponoto.com/articles/what-is-catnip): Overview of Nepeta cataria and why cats respond.
- [What Does Catnip Do to Cats?](https://www.ponoto.com/articles/what-does-catnip-do-to-cats): Behavioral and physiological effects.
- [Is Catnip Bad for Cats?](https://www.ponoto.com/articles/is-catnip-bad-for-cats): Safety guidance.
- [Catnip for Dogs](https://www.ponoto.com/articles/catnip-for-dogs): Whether and how dogs respond to catnip.
- [Can Kittens Have Catnip?](https://www.ponoto.com/articles/can-kittens-have-catnip): Age and kitten guidance.
- [How to Grow Catnip](https://www.ponoto.com/articles/how-to-grow-catnip): Growing tips for Nepeta cataria.
- [Catnip vs Catmint](https://www.ponoto.com/articles/catnip-vs-catmint): Differences between related plants.
- [Can Humans Eat Catnip?](https://www.ponoto.com/articles/can-humans-eat-catnip): Human use and safety notes.
- [Catnip Toys and Spray](https://www.ponoto.com/articles/catnip-toys-and-spray): Formats and how to use them.
- [Why cats react to Catnip, Silver Vine, and related plants](https://www.ponoto.com/articles/why-do-cats-react-to-catnip-silvervine): Catnip, silver vine, tartarian honeysuckle, and valerian root.

## Legal and trust

- [Privacy Policy](https://www.ponoto.com/privacy): Privacy practices for the website and shop.
- [Terms of Use](https://www.ponoto.com/terms-of-use): Website terms of use.
- [Return & Refund Policy](https://www.ponoto.com/return-policy): Returns and refunds (returns@ponoto.com).
- [Instagram](https://www.instagram.com/ponotocats): Primary social channel for product and brand updates.
- [YouTube](https://www.youtube.com/@ponotocats): Video content.
- [X](https://x.com/ponotocats): Social updates.
- [Pinterest](https://www.pinterest.com/ponotocats): Visual discovery.
- [LinkedIn](https://www.linkedin.com/company/ponoto): Company page.
- [TikTok](https://www.tiktok.com/@ponotocats): Short-form video.

## Optional

- [Shop bag](https://shop.ponoto.com/bag): Cart review before checkout.
- [Checkout](https://shop.ponoto.com/checkout): Secure payment step.
- [Checkout success](https://shop.ponoto.com/checkout/success): Post-purchase confirmation.
- [Track orders](https://shop.ponoto.com/orders): Order status lookup.
- [Sitemap](https://www.ponoto.com/sitemap.xml): Full machine-readable index of public pages.